Every move matters.
A brand proposal for a destination in the Italian District, connecting retail, offices, and healthcare across three buildings. Movement provides the starting point for its identity and communication.
01 / THE BRIEF
The brand needed to present the three connected buildings as one destination. The proposal draws on how people move between shopping, work, and appointments during an ordinary day.
02 / THE IDEA
“Every move matters” gives those daily journeys a role in the brand. Movement becomes a way to talk about access, connection, and the opportunities created when different activities share one place.
03 / THE IDENTITY
The wordmark balances upright forms with a more fluid typographic gesture. Terracotta, pale oak, grey, and muted green establish the palette, while campaign imagery brings a sense of motion to print, digital, and environmental applications.
Concept applications from the supplied brand proposal.