Life, Land & Legacy.
A visual identity and brand guidelines system for Saraya Bousher, an integrated community in Muscat, Oman, developed for Al Daham Real Estate. The direction brings everyday life, land, and long-term continuity into a shared visual language.
The brief
Create a coherent identity for a community that brings residential life, services, education, and shared spaces together, with a focus on Omani families and responsible long-term development.
The idea
Life, Land & Legacy connects the identity to its setting and to the everyday lives of its residents. The message “Today’s life shapes the future” expresses the relationship between daily living and a community designed to endure.
The visual system
A balanced geometric symbol works alongside Arabic and English logotypes. Blue, yellow, red, and cream form the color palette. Bilingual typography and modular patterns extend the system across stationery, campaign imagery, signage, and digital applications.
Scope shown
Brand positioning and narrative, bilingual visual identity, color and typography guidance, graphic patterns, and application examples.
Campaign and merchandise images are application mockups from the brand guidelines.